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Post Game Analytics
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Social Media Comparison

San Antonio

Spurs

SAS

118 105

Win· Final

LAL

Los Angeles

Lakers

Saturday, March 28, 2026 · Frost Bank Center, San Antonio

Social Media Box Score

SAS

Spurs

1 categories won

vs

Lakers

5 categories won

LAL
3.0MVideo Views6.0M
6Total Posts11
3.6MTotal Reach6.3M
4.8MTotal Impressions8.7M
370.5KTotal Engagements463.5K
7.7%Engagement Rate5.3%

Platform Breakdown

SAS
LAL

Instagram

780.0K
1.0M
3 posts · 141.5K eng93.0K eng · 1 posts

TikTok

1.8M
1.2M
1 posts · 185.0K eng100.3K eng · 2 posts

X / Twitter

0
1.4M
1 posts · 12.0K eng100.5K eng · 2 posts

YouTube

420.0K
2.2M
1 posts · 32.0K eng148.6K eng · 5 posts

Facebook

0
231.2K
0 posts · 0 eng21.1K eng · 1 posts

Post Timing Strategy

SAS
LAL
Pre-Game Day4+ hrs before tip
0p · 0v
2p · 518.3Kv
Pre-Game0-4 hrs before tip
1p · 0v
0p · 0v
LiveDuring game
2p · 2.6Mv
4p · 3.2Mv
Post-Game Hot0-5 hrs after
2p · 0v
1p · 870.9Kv
Post-Game Warm5-24 hrs after
1p · 420.0Kv
3p · 882.0Kv
Extended1-3 days after
0p · 0v
1p · 566.5Kv

SAS posts heaviest during Live · LAL posts heaviest during Live

Content Strategy

SAS
LAL

Player-Focused

2vs2

Highlights

2vs7

Other

2vs2
Dunks5 total posts
2.6M
1.6M
Player Spotlight3 total posts
420.0K
593.1K
Player Access1 total posts
0
987.5K
Promo & Info2 total posts
18.5K
870.9K
Shots2 total posts
0
803.3K
Community1 total posts
0
566.5K
Blocks1 total posts
0
409.3K
Highlights1 total posts
0
151.7K
Reactions1 total posts
12.0K
0

SAS focused on Dunks · LAL focused on Dunks