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Social Media Comparison

San Antonio

Spurs

SAS

108 115

Loss· Final

OKC

Oklahoma City

Thunder

Tuesday, March 24, 2026 · Frost Bank Center, San Antonio

Social Media Box Score

SAS

Spurs

1 categories won

vs

Thunder

5 categories won

OKC
2.0MVideo Views7.7M
2Total Posts13
1.8MTotal Reach7.5M
2.4MTotal Impressions11.0M
192.0KTotal Engagements656.4K
8.2%Engagement Rate6.0%

Platform Breakdown

SAS
OKC

Instagram

610.0K
0
1 posts · 72.0K eng0 eng · 0 posts

TikTok

1.4M
4.4M
1 posts · 120.0K eng340.6K eng · 6 posts

X / Twitter

0
953.5K
0 posts · 0 eng93.5K eng · 2 posts

YouTube

0
1.0M
0 posts · 0 eng119.0K eng · 2 posts

Facebook

0
1.3M
0 posts · 0 eng103.2K eng · 3 posts

Post Timing Strategy

SAS
OKC
Pre-Game Day4+ hrs before tip
0p · 0v
3p · 2.0Mv
Pre-Game0-4 hrs before tip
0p · 0v
1p · 569.8Kv
LiveDuring game
2p · 2.0Mv
5p · 2.3Mv
Post-Game Hot0-5 hrs after
0p · 0v
0p · 0v
Post-Game Warm5-24 hrs after
0p · 0v
1p · 431.2Kv
Extended1-3 days after
0p · 0v
3p · 2.5Mv

SAS posts heaviest during Live · OKC posts heaviest during Live

Content Strategy

SAS
OKC

Player-Focused

1vs2

Highlights

1vs6

Other

0vs5
Shots4 total posts
1.4M
2.4M
Promo & Info4 total posts
0
1.9M
Player Access2 total posts
0
1.3M
Blocks1 total posts
0
672.4K
Highlights1 total posts
0
651.9K
Player Spotlight1 total posts
610.0K
0
Dunks1 total posts
0
569.8K
Reactions1 total posts
0
199.0K

SAS focused on Shots · OKC focused on Shots