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Social Media Comparison
San Antonio
Spurs
SAS
121 — 113
Win· Final
MIA
Miami
Heat
Friday, March 13, 2026 · Frost Bank Center, San Antonio
Social Media Box Score
SAS
Spurs
1 categories won
Heat
5 categories won
MIA
820.0KVideo Views2.9M
2Total Posts11
835.0KTotal Reach5.5M
1.1MTotal Impressions8.0M
84.5KTotal Engagements388.0K
7.5%Engagement Rate4.8%
Platform Breakdown
SAS
MIA
0
1.0M
1 posts · 9.5K eng135.0K eng · 3 posts
TikTok
820.0K
576.9K
1 posts · 75.0K eng33.9K eng · 1 posts
X / Twitter
0
0
0 posts · 0 eng42.8K eng · 1 posts
YouTube
0
1.3M
0 posts · 0 eng118.9K eng · 4 posts
0
0
0 posts · 0 eng57.4K eng · 2 posts
Post Timing Strategy
SAS
MIA
Pre-Game Day4+ hrs before tip
0p · 0v
0p · 0v
Pre-Game0-4 hrs before tip
1p · 0v
3p · 232.1Kv
LiveDuring game
0p · 0v
3p · 477.9Kv
Post-Game Hot0-5 hrs after
1p · 820.0Kv
3p · 980.9Kv
Post-Game Warm5-24 hrs after
0p · 0v
0p · 0v
Extended1-3 days after
0p · 0v
2p · 1.3Mv
SAS posts heaviest during Pre-Game · MIA posts heaviest during Pre-Game
Content Strategy
SAS
MIA
Player-Focused
1vs4
Highlights
0vs6
Other
1vs1
Player Access3 total posts
0
939.4K
Player Spotlight2 total posts
820.0K
115.4K
Blocks2 total posts
0
838.6K
Reactions1 total posts
0
673.4K
3-pointer1 total posts
0
374.4K
Highlights2 total posts
0
89.0K
Dunks1 total posts
0
11.2K
Community1 total posts
9.5K
0
SAS focused on Player Spotlight · MIA focused on Player Access